As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …
- Technology
- Frequently Manufactured Consumer Goods
- Beauty
- Health and Wellness
… and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …
- Fujitsu
- NEC
- JC Decaux
- Proctor and Gamble
- Amazing Harmony
- Hewlett Packard
- British Telecommunications
…. and conducting business with these companies in countries including …
- United States
- France
- Germany
- United Kingdom
- Switzerland
- Japan
- South Korea
- Hong Kong
- Taiwan
… as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …
- Channel Marketing
- Ideal Client Profiling
- Marketing Segmentation
- Pricing Strategies
…. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.
Stephen C Campbell
| Name | Company | Notes |
| Jay Abraham
|
jay abraham |
9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times
|
| Stephen Pierce
|
stephen pierce | A great resource from someone who has been there and done it – from nothing |
| David Abingdon
|
david abingdon | a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. |
| Abigail M. Thernstrom
|
Abigail M. Thernstrom | The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem. |
| Dan Kennedy
|
Dan Kennedy | Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs |
|
H W Brands
|
H W Brands | Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey |
| Peter Drucker
|
Peter Drucker | The Best of Sixty Years of Peter Drucker’s Essential Writings on Management |
| David Sandler
|
David Sandler | The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them |
| Richard Branson
|
Richard Branson | In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. |
| W. Chan Kim and Renée Mauborgne
|
W. Chan Kim and Renée Mauborgne | Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant |
